Stinky Car

The Project: To effectively market car fragrance, we aim to convey the message of how a car's ambiance transforms with its use. Cars can quickly become stale or odorous due to daily activities and products we use. This design initiative seeks to inspire car owners to invest in and incorporate car fragrances into their routines, revitalizing their driving experience and ensuring a fresh and inviting atmosphere every time they step into their vehicle.

Concept and Design: I've chosen a straightforward and direct design approach to effectively communicate the message for this product. After brainstorming with mind mapping techniques and some scribbling, I settled on incorporating two key images: a sock and car imagery. Utilizing a total of two images and employing digital art techniques, I spent approximately 4-6 hours perfecting the composition. This method ensures clarity and simplicity in conveying the essence of the product and its benefits to potential customers.