Education

• Master of Science in Electronic Media
  St. Thomas College of Arts & Science, University of Madras, Chennai, India
  2008 - 2010
• Bachelor of Science in Visul Communication
  The New College, University of Madras, Chennai, India
  2005 - 2008

Skills

• Visual Design
• UI Animation
• UI Patterns
• UI Component
• Visual Hierarchy
• User Research
• Information Architecture
• Wireframing and Prototyping
• Interaction Design
• Iconography
• Usability Testing
• Front-end Development
• Graphic Design
• Accessibility
• Adaptability

13+ years as a Senior Designer and Adobe Certified Expert, I specialize in the creative domain. My strength lies in conceptualizing innovative ideas for brands, transforming ideas into impactful messages that resonate with the intended audience and delivering timely communication.

I’m in pursuit of a dynamic and innovative organization that fosters personal, career, and creative advancement. My profound passion for art, design, technology, interconnectivity and learning fuels my professional journey.

Whom I’ve worked with

• Omnix International LLC, Dubai, UAE.May 2023 - Present
  Senior Designer (UI/UX)

  Lead the comprehensive UI/UX process from conceptualization to execution, ensuring seamless implementation across diverse projects including those involving government entities.

• Roads and Transport Authority (RTA), Dubai, UAEMay 2016 to May 2023 (Outsourced)
  Senior Designer (UI/UX)
  • Crafting design process (analyzing and gathering user data, finding pain points, personas, ideation techniques, etc.) to create a best user experiences for every products.
  • Plan, execute, and analyze usability test for proposed design and recommend UI/UX design improvements to support brand strategic initiatives and updates.
  • Built a prototype for product to represent a compelling user experience, and create a high-fidelity design to represent the final output for digital products.
  • Creating user interface design, developer guidelines as well as detailed schematics of user journey and interactions to assist the development team.
  • Work collaboratively with the internal and external customers to make sure of implementing and maintaining the brand guidelines.
  • Incorporate business requirement in the design specification without sacrificing the product experience.
  • Develop brand strategy for positioning, campaigns, segmentation & materials to build a strong brand image throughout the region.
• M2B World Asia Pacific Pte. Ltd., Singapore.October 2010 to October 2015
  Senior Graphic & Web Designer
  • Develop creative design concept that meets the business objectives of the organization that advance the brand strategy.
  • Producing breakthrough creative ideas from concept to completion, that’s on target and gets results
  • Leading strategic digital experience design and collaborate with the developer to craft high quality user experience design across web, mobile, and smart TV (which includes Sony, LG, Panasonic, and Samsung).
  • Developing creative briefs by gathering information to clarify design problems.
  • Supervise and inspire the creative team of vendor partners; generate multiple concepts for a campaign or project.
  • Responsible for print and pre-press service specifications, purchasing, approvals and quality control.
• The New College of Arts & Science, Chennai, India. August 2008 to August 2010
  Multimedia Lab Tutor
  • Lectured on visualization skills through traditional and digital methods.
  • Maintain expertise in subject area and recommend improvements in curriculum.
  • Providing information to students about the software via phone or by messenger.
  • Motivate students to actively participate in all aspects of the educational process.
  • Participate in college retention initiatives by providing regular, accurate, and timely feedback to students and the college concerning academics, behavior, attendance, etc.
• ClixLive Design Studio, Chennai, India. August 2006 to January 2008
  Graphic Designer

  Designed customer-focused, interactive, print and broadcast communications, including websites, social media, e-marketing, corporate identity, sales collateral, trade shows, direct mail, signage, presentations and POS.

Certification

• HFI Certified - Certified Usability Analyst (CUA™)
• Google Professional UX Certification
• Online UX Certified (www.uxtraining.com)
• Adobe Certified Expert, Design Master CC
• Adobe Certified Expert, Photoshop CC
• Adobe Certified Expert, Illustrator CC
• Adobe Certified Expert, InDesign CC
• Adobe Certified Expert, Acrobat XI
• Adobe Certified Expert, Digital Publishing Suite