Panasonic SmartTV App

WOWTV App for Panasonic Smart TV: Transitioning to Smart TV was a significant step for WOWtv, they decided to move to the big screen and this was our first design and development for the Smart TV. I quickly absorbed the design guidelines and proposed several options. We had numerous meetings with Panasonic discussed and navigating various user experience limitations and iterating on design decisions.

Despite some delays, the launch of the Smart TV app was successful, with a significant increase in subscriptions within a month. This achievement opened new opportunities for WOWtv to collaborate with various Smart TV partners. While the project took slightly longer than expected to complete, its success marking a pivotal moment in WOWtv's expansion into the big screen market.

Samsung SmartTV App

WOWTV App for Samsung Smart TV: For our second Smart TV project with SAMSUNG, we initially aimed for consistency by replicating the functions and design of our successful Panasonic app. However, SAMSUNG expressed a desire for a different look and feel. While we maintained the app's functionality and database for consistency, we adapted the design to meet SAMSUNG's preferences. This approach ensured reliability while accommodating the unique branding requirements of each platform partner.

LG SmartTV App

WOWTV App for LG Smart TV: For our third Smart TV project with LG, we maintained the welcome screen functionality consistent with our previous designs. LG provided specific design guidelines and templates, limiting our freedom compared to previous projects. Despite this constraint, we uphold design consistency as much as possible. The project's main challenge was integrating the MAGIC REMOTE functionality, allowing users to navigate using a cursor and its new to the market. With valuable support from the LG team, we successfully delivered the project, overcoming obstacles and ensuring a seamless user experience.